How Proxify leveled up their LinkedIn ads with Advanceful consultancy
MoM conversion growth
Higher volume of qualified leads
The challenge
Proxify is a global talent platform that connects companies with pre-vetted remote developers. As one of Europe's 500 fastest-growing companies, Proxify depends on high-performing marketing channels to keep pace with demand.
When it came to LinkedIn Ads, the team struggled. Campaigns lacked structure, strategy, and direction. Unlike search advertising, where the team had a clear plan, LinkedIn felt confusing and disconnected.
Herbert Sonnenschein, Marketing Specialist at Proxify
“We were literally lacking structure. We were just adjusting campaigns and increasing budgets here and there, but we didn’t know what the next steps should be. That’s where Advanceful jumped in.”
Without a holistic view, the team could not see how LinkedIn influenced the customer journey or how it connected to their lower-funnel activities on Google Ads.
What we did
Advanceful created a strategy that transformed Proxify’s LinkedIn efforts from scattered to structured.
Rebuilt campaign structure
Campaigns were redesigned around funnel stages - awareness, consideration, and conversion. This ensured each campaign had a clear purpose, KPIs, and role in the customer journey.
Advanceful aligned LinkedIn upper-funnel activities with Google lower-funnel demand capture. This made it possible to track how awareness campaigns influenced leads and pipeline.
Connected the funnel
Weekly consulting sessions were put in place to review results, align on actions, and define next steps. This gave Proxify ongoing clarity and accountability.
Introduced consulting sessions
Strategies were shaped around Proxify’s real-world limits on budget and resources. Rather than overcomplicating, Advanceful focused on actions that had the most impact.
Adapted to limitations
Advanceful refined audience segments, clarified ICPs, and adjusted messaging to better engage prospects. Tool integrations were also improved for clearer measurement.
Optimized targeting and messaging
Proxify increased conversions month over month and proved the value of LinkedIn Ads to their top management. They also expanded the number of qualified ICPs reached and actively engaging with their ads, creating stronger traction across the funnel.
Beyond numbers, Proxify now has confidence in how LinkedIn contributes to the overall marketing mix. Targeting is sharper, audiences are clearer, and performance is measurable.
The payoff
The partnership worked because Advanceful delivered clarity, adaptability, and collaboration.
Clear guidance from day one on what to stop, start, and change
Strategies tailored to Proxify’s budget and resource limits
Weekly consulting sessions that provided alignment and structure
B2B and tech industry expertise that made strategies directly relevant
What made it work
Herbert Sonnenschein, Marketing Specialist at Proxify
"Since day one, Advanceful was super clear. These are the things we need to focus on, these are the things we need to change. Even with our budget and resource limitations, they always adapted the strategy so it worked for us. That was really positive.”