How Jiminny turned LinkedIn into a revenue-driving engine (and saved $8K/month doing it)
TOTAL PIPELINE
22X
ROAS
3X
Jiminny, a revenue intelligence platform that helps sales teams around the world coach better and win more deals, came to us unsure whether LinkedIn Ads were even worth it.
They had been experimenting with campaigns, but something wasn’t clicking. Ad spend wasn’t turning into pipeline. Messaging felt flat. And due to the tricky nature of LinkedIn Campaign Manager, they were spending over 8k/month on non-ICP job titles.
The challenge
Alex Cook, Marketing Director @ Jiminny
“We were spending a lot of money on audiences that weren’t even relevant to us — and we didn’t realize it until we worked with Advanceful.”
That insight set the stage for everything that followed, including a strategy that turned every $1 of ad spend into $22 in the pipeline.
We didn’t just launch new ads and hope for the best.
Instead, we worked closely with the Jiminny team to build a system where LinkedIn wasn’t just a channel, it was a revenue lever that worked alongside their CRM, sales process, and content strategy.
Here’s what that looked like:
What we did (and why it worked)
We took a qualitative-first approach, listening to real sales calls to understand how different personas think, buy, and hesitate. We then:
Refined ICP segments by title, seniority, and geography
Excluded non-ICP profiles, competitors, and existing clients
Synced HubSpot lists with LinkedIn using an hybrid ABM approach
Applied budget controls per persona and region
The result? Higher audience match rates, less wasted spend, and far more relevant ICPs reached.
Audience research & targeting
Attribution & funnel visibility
Jiminny didn’t just need leads. They needed to understand how paid efforts moved deals.
We:
Implemented a reporting system using third party tools to easily report on revenue attribution
Rebuilt reporting based on their real-world sales stages
Suggested to implement other conversion measures, like self attribution form fields
The result? Attribution that actually matched how their buyers made decisions. Instead of relying on surface-level attribution, Jiminny could now clearly see which ads were influencing deals and revenue, even if they converted weeks later.
To make memorable ads that actually convert, our team:
Identified top-performing organic content and promoted it through LinkedIn Ads
Tested different creatives per persona and geography
Used meme-style ads as part of the testing framework, and saw these perform best for specific layers and ICPs
Built messaging for awareness, retargeting, and conversion stages
Kept the tone in line with Jiminny’s brand and culture while being impactful, and avoiding the boring B2B traditional approach
But this wasn’t guesswork. We tested creative fast and scaled what performed.
Some of our best-performing creatives:
Creative strategy & testing
Within months, LinkedIn transformed from a test channel to one of Jiminny’s most consistent sources of pipeline.
The impact:
Saved $8K/month in wasted ad spend
22x total pipeline (10x open pipeline)
3x+ ROAS, with performance still climbing
Built a repeatable system that aligned Sales + Marketing
Gained full visibility into campaign performance and influence on revenue
The payoff
Alex Cook, Marketing Director @ Jiminny
“There’s now a growing confidence from senior leadership that we’re investing our budget in the right places. This is n’t just a channel test anymore. It became one of our most predictable revenue engines.”
We didn’t just deliver results, we became a part of the team.
What stood out to Jiminny was the mix of strategy and execution:
Clarity in the process
Deep expertise in LinkedIn as a platform
Ability to plug into existing systems without disruption
What made it work
Alex Cook, Marketing Director @ Jiminny
“Advanceful genuinely felt like an extension of our team. It felt like having an ally in our corner and exactly the kind of team we would have built if we’d hired in-house.”
What’s next
With a proven system in place, Jiminny is focused on refining and scaling what’s already working.
The next phase includes:
Scaling successful campaigns across new regions
More granular audience segmentation
Upleveling creative strategy based on learnings so far
Alex Cook, Marketing Director @ Jiminny
"If the last 12 months are anything to go by, the next 12 will be even better."